Be passionate about your original intention

jeff-bezos-amazon

Most successful entrepreneurs start a company because they are passionate about the business they want to enter-Bill Gates creating software with the goal of putting a computer on everyone’s desk, Steve Jobs pioneering a new personal computer with a design that would set gold standards, or Larry Page and Sergey Brin creating a search engine that could bring all the world’s information to everyone.

But Jeff Bezos, the founder of Amazon.com, was simply interested in the fact that growth of the Internet meant somebody was going to make a fortune from the phenomenon. He didn’t set out to build the world’s biggest bookstore simply because he loved books, although he does love them. On the other hand, he wanted to create a hit company by leveraging his business and technology skills. It didn’t matter what the business was, as long as it had huge potential. Bezos realized the Internet would become an enormous gathering place, and where people gathered, there was an opportunity to sell them something, if one understood the unique characteristics of that new environment and figured out how to exploit it properly. Bezos became to dream of becoming the world’s largest Internet retailer-perhaps the world’s largest retailer, period.

In conclusion, although the original intentions to start a company may be diversified, these influential entrepreneurs were all passionate about their original intentions. Therefore, perhaps the real issue isn’t “what the intentions were”, but “passionate about them or not”.

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